MAKING EVERY DAY EPIC
Universal Orlando Resort Internal Team Member Campaign
Our task was to develop a brand identity for a program meant to inspire the passion, participation, and sense of purpose from Universal Orlando Resort Team Members as they prepared their resort for the opening of Universal’s Epic Universe. Making Every Day Epic is not just about opening new gates—it’s about elevating an entire destination and Guest and Team Member experience.
PHOTOGRAPHY Mood Board
It’s all about perspective. We planned to ues photography to bring a fresh perspective to seemingly every day team member moments. Taken from an unusual point of view with dramatic angles and bright colors, the photography will shine a light on the uniqueness of Team Members and Universal Orlando as a workplace.
LOGO OPTION One
TEAM MEMBER SWAG
LOGO OPTION TWO
TEAM MEMBER SWAG
LOGO OPTION THREE
TEAM MEMBER SWAG
