In 2019, Halloween Horror Nights, the world’s premier Halloween event, was to have 80s theming throughout its scare-zones, houses, merchandising, and marketing campaign. It featured licensed partners including Ghostbusters, Stranger Things, Jordan Peele’s US, and Universal Monsters.
As Senior Art Director, I played a lead role on a team of creatives that included Writers, Designers, and Art Directors. I worked to develop and elevate concepts for the 2019 Halloween Horror Nights campaign including various out of home, digital banner ads, and online video.
SPECTACULAR BOARD
DIGITAL OUTDOOR
DIGITAL BANNER ADS
PUBLIX STANDEE
ONLINE VIDEO
View my “Watch Party” page for an in-depth look at this project.
WEBSITE
