CONSUMER INSIGHTS ORIENTATION ANIMATION
OBJECTIVE: To create a video that will educate new and prospective employees in Consumer Insights, during the interview and orientation process, of the challenges and importance of their role.
ART DIRECTION
I lead the visual development of this animation from concept development, storyboarding, and character design to all illustration and preparation of files for animator. I worked closely with the motion graphics designer during the animation phase.
STORYBOARDS
CHARACTER DESIGN