OWN IT

Universal Orlando Annual Passholder Acquisition Campaign

OBJECTIVE: Develop a dedicated Annual Pass Campaign focusing on the benefits of being a Passholder, featuring an unprecedented 6 months free offer. Create a dynamic, modular spot that could be updated and easily adapted to include new content.

CHOSEN CONCEPT | Own It

Being an Annual Passholder is an experience that’s all yours – uniquely yours. It’s an expression of who you are, what you like and what you like to do.

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As the Senior Art Director, I lead a team, closely collaborating with a Writer and Graphic Designer, to brainstorm multiple campaign concepts. The team presented 3 strong campaign directions that included broadcast, digital OOH, digital banner ads, and social. Our team cast the talent, chose wardrobe, scouted locations, and art directed on set. We worked with editing, color correcting, and sound design to create the final broadcast spot/online video.

:30 SECOND SPOT

 DIGITAL OOH

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PHOTOGRAPHY

DIGITAL BANNERS

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GIFS CREATED FOR PAID SOCIAL

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HOLIDAYS

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SPRING VOLCANO BAY & MARDI GRAS

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SPRING VOLCANO BAY & MARDIGRAS :30 SECOND SPOT

 
 

ADDITIONAL UOAP CONCEPT PRESENTED | Romancing The Park

You already know us. You already love us. Let’s take this relationship to the next level.

BROADCAST CONCEPT

BANNER CONCEPT

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SOCIAL VIDEO CONCEPT

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DIGITAL OUT OF HOME CONCEPTS

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