The annual Community Outreach Workplace Giving Campaign asks Universal Orlando Team Members to support their community by giving to 5 funds, including the Basic Needs, Compassion, Education, and Arts and Culture funds.
I focused on the positive results of workplace giving by using playful cut-paper style illustrations, over top of warm and genuine shots, to highlight those moments that Universal Team Members make happen when they choose to give to their community.
I collaborated with a copywriter to develop this and other concepts, presented creative to internal stakeholders, chose and edited stock photography, created illustrations and type treatment, and designed all elements of the campaign.
"We help sustain art and culture throughout our community. We assist organizations that help families who have nowhere else to turn.
We help bring smiles to children with serious illnesses. We help provide supplies to classrooms in need. We’re making something special happen."
